Why outsource your online marketing? 7 reasons!

In an ideal world, you would keep everything within the confines of your own business. Build and manage your own website, develop your own social media campaigns and compile your own newsletter. Yet in reality, there is often hardly any time for this or because of that you no longer get to the things that are really important. Let it go! By your outsourcing  marketing activities, you outsource a lot of work.

Marketing Outsourcing is the outsourcing of marketing activities to an external company. This partner is then responsible for (part of) the marketing of your company. For example, they can set up a solid strategy, take care of social media campaigns, or write blogs in your name. But why would you leave that to a third party? They don’t know anything about your company and can’t decide for you what is best? Think again. We have listed 7 advantages of Marketing Outsourcing for you.

1. You get more important things done

Marketing takes time, that is if you want to do it right. Typing ‘a quick blog’ can quickly take a few hours. Developing and adhering to an extensive strategy is often a day job. As a result, you may lose focus on your core business. Then outsourcing marketing activities is a good idea: you have plenty of time to focus on the core, but do not miss any opportunities online.

2. You acquire a lot of knowledge and experience

Most marketing agencies only consist of specialists. They are people who know the marketing world inside and out and feel at ease with all facets of the field. They can work with social media, blogs, vlogs, customer mappings, and storytelling, among other things. With that, you are often more flexible than with your own marketing department. External agencies are also aware of the latest strategies and trends and are trained in analyzing statistics and implementing learnings. In short, by outsourcing your marketing you choose quality.

3. A fresh look will help you further

Sometimes you may be so ingrained in the company that you can no longer see the wood for the trees. You may no longer have a view of the bigger picture and even forget what the core values ​​and strengths of your company are. It can therefore be refreshing to have an outsider look at your marketing activities. What suits your corporate identity? What do you excel at and what are the opportunities?

It may also be that you are too involved in the creation of your product that it is difficult to separate your emotions from the desire (or sometimes tough demand) of your clientele. Experienced marketers can help you identify these needs and adjust your marketing mix accordingly.

4. You work on a modern look

Not only marketers work at a full-service communication agency, but also designers. The designer tries to capture what the marketer puts into words, with an eye for color, (house) style, and composition. For technical companies, in particular, this is a godsend, because they usually do not have a design team and can still show their high-tech products in a modern and elegant way.

5. You ensure consistency and continuity in words and images

Not only does an external agency often work with fixed templates for visuals, but there is also often an unambiguous writing and communication style so that all marketing messages link up even better. With a longer collaboration, the style remains the same, so that your customers can get used to it and appreciate that uniformity. This means that the tone of voice is not dependent on your own workforce.

Furthermore, Marketing Outsourcing often comes in the form of subscriptions. You pay a fixed amount per month, but in return, you can expect action to be taken on a regular basis. As a result, your channels are always up to date, even if you don’t think about it yourself or don’t have time for it.

6. You have less overhead

Hiring a marketer yourself can be quite expensive, especially for an SME or start-up. Searching, finding, and training in-house: it is quite a process that requires a large investment. By outsourcing marketing activities you can get started right away. After a short introduction, you can immediately start on the real work: the production of content.

7. Measurable results

The advantage of online marketing is that the results are fully measurable. This way you know exactly how every euro pays for itself. By making agreements in advance about the intended ROI, you can never go wrong.

A marketing subscription is an investment, but a safe choice in these uncertain times. If it is not because you save costs on personnel or overhead, it is due to the not to be underestimated influence of quality, regularity, and consistency on your conversion values. Interested? Check out our special landing page for more information about our marketing subscriptions.

Also Read: Social media content planning: save time and stress