7 Reasons to Choose WordPress

If you want to have a (new) website built for your company, you will come across many options. But how do you know what suits you and what you need? As an entrepreneur, it usually doesn’t take long before someone tips you to have a website built with Wordpress. However, it can sometimes lead to confusion. You have WordPress.com and WordPress.org, but they are not the same. WordPress.com is a blog and is not suitable if you want to represent your company on the internet. We give 7 Reasons to Choose WordPress.

Benefits of having a Wordpress website built

WordPress is a place where you can download the Open Source Content Management System for free. You can then install this on your own hosting. Some web hosts also allow you to install WordPress with one click through a control panel. It may be that you are a bit technical and a YouTube instructional video is enough. Having a website built with a technically professional appearance can still be a big job.

Many starters think that WordPress is free. That is why people think that building a website at home is easy. In principle it is not that difficult either. Yet there is an important argument for outsourcing the building of a Wordpress website. Namely, the specialist knowledge that you gain with this. Your website is made better than other sites, so you:

• As a professional you distinguish yourself from your competition. This way you avoid that your look and feel is the same as with any other provider in your field.
• Present your company as professional rather than amateur.
• Visitors are more quickly persuaded to become customers. Your website is not intended as a digital brochure or business card. It serves as an extension of your company, your virtual front door of your office, practice or salon.
• You as a supplier are taken seriously in pricing. The perceived value and price must match.
• Get the online marketing built in and attract more visitors to your site. The elements for this have to be built in yourself.

Not everyone has the financial means to outsource these activities. In the text below is a link to WordPress premium themes. This allows you to get started building a website yourself.

The 7 reasons to choose Wordpress

Reason 1 – It’s like LEGO: you can build anything with it

What makes WordPress cool is that you can really make anything with it. For example, building a website, webshop, community site, job site or online marketplace. In addition to a standard theme on a website, you can also have your own design built as a theme.

Reason 2 – Premium themes on your website for a smaller budget

Having a unique website built starts somewhere around $2,264. This is not for every entrepreneur and as a starter it is often a bridge too far. Fortunately, that shouldn’t be a problem as there are beautiful premium themes that you can buy from sites like Themeforest . You can often get a nice theme for less than $113, which you can design to your own taste.

Reason 3 – The latest internet functionalities available in the very short term

WordPress works with a basic CMS system, also called core. Here you can install various plugins. Those different plugins add extra functionality to the base. Many of these plugins are programmed for free worldwide in response to a new functionality. With a self-built CMS provider you often have to pay a lot to add new functionality to your website. Fortunately, as a Wordpress website owner, you will get a plugin available in the short term.

Reason 4 – Easy to maintain yourself

The advantage of WordPress is that it continues to develop with the market, so that you always have new functionalities within reach. The disadvantage of this constant development is that both the core of websites and the plugins need to be updated regularly. If you don’t do this, you leave the door wide open for hackers. It is important that you always make a backup of your website before updating. If this is all too technical for you, you can also outsource this work from our office.

This updating is actually the only drawback. For the rest, the system is very user-friendly, so you can easily place your texts and images yourself and even add videos without much hassle.

Reason 5 – Easily set up a webshop through WooCommerce with all functionalities and links

Ecommerce is the future! For example, you can have a webshop built from your website, via the WooCommerce plugin in WordPress. With this tool you can easily keep track of your stock management, offer online payment methods, implement marketing campaigns and much more. For example, WooCommerce has the following functionalities:

• Reports: view your sales per month or per day
• Different product types: you can sell various products through WooCommerce
• Attributes: this way you can filter different functions and prices
• Product catalog: here are all your products in
• Inventory management: get notifications when products are almost out of stock
• VAT: here you can set VAT rules for different countries
• Shipping methods: add different shipping methods here
• Payment methods: you can add different payment methods here
• Coupons: allows customers to get a discount on your shopping cart
• Accounts: here visitors can create an account for your webshop

And that’s not all, because WooCommerce has many more options to offer. Feel free to check out the WooCommerce website for more information. In short: the advantage of having a webshop is that you can respond to the purchasing behavior of your visitors. And that is really ideal.

Reason 6 – Website responsive for mobile devices

One in five visitors opens your website via a mobile device, tablet or smartphone. Of course you want the visitor to have a pleasant user experience with your website. Especially because this trend will only increase further. Mobile viewing of websites, searching and consuming content via mobile devices is rapidly becoming established and many more mobile purchases will be made in the near future.

Reason 7 – All forms of online marketing can be integrated for your website

WordPress distinguishes itself from other CMS systems because you can easily integrate all major forms of online marketing. You can use the blog function, for example, as the basis of your content marketing. The many plugins have optimal social media marketing integration and free offerings that you can use. This allows you to grow your email list exponentially. In addition, there are countless options for building affiliate systems, allowing you to get more out of your referral marketing. With an affiliate system you make it financially interesting for others to have customers refer to your company.

WordPress is also doing very well in terms of Google marketing. There are beautiful plugins available to get more return from your search engine optimization.

In short: a smart entrepreneur who really wants to prepare for the future of the internet, chooses WordPress!