How to plan a successful app launch

Schedule an app launch

By the time you are ready to launch an app, you will have spent many hours on it. Thinking up, planning, programming, and solving bugs is very important. Also, you have put your own personality and goals into your new creation. Now it is time to show your creation to the world. Of course, you want to do this as well as possible. Your new app should leave an impression on the users. For this process to run as smoothly as possible, you must be ready on the day of the release. After all, you want to have as little stress as possible and be able to enjoy the day of the launch. The good news is you can have a low-stress launch. Make sure you have confidence in your app and that the preparation is good. With good planning, everything becomes a lot easier.

Launch Requirements

One of the requirements when launching a new app or major update of an existing app is that there are a lot of tasks to be done that have nothing to do with development. However, it is important to complete these tasks before the app can be launched. Think of writing an App Store description, compiling a website, approaching media, finding keywords, and looking for beta testers.

The above-mentioned things must be done before the app is launched. Especially if some of these tasks are to be performed by another company. Many of these tasks are required to be able to register the app with the App Store (s) at all. Screenshots, logos, and a description are also part of this of course. If you have completed these tasks on time, you do not have to think of them at the last minute, which often does not benefit the quality. On the other hand, you can also register the app to the App Store without stress. Because then you no longer have to come up with these requirements. Preparation also means that you have confidence in your own app and that you have done everything you can to make the launch go smoothly.

Launching an app is not easy

When you have a good and timely schedule for the launch of your app, the success is in your hands and you leave nothing to chance. It helps enormously to find good beta testers for your app. This ensures that the app is accessible to your audience and not just to yourself. Putting together a good press kit helps a lot to convince the media why they should write about your app. An impressive description for the App Store ensures that people who accidentally end up with your app understand how the app will improve their lives. With good preparation, you don’t have to worry about whether people understand what your app can be used for. The intention and how the app can help a user has already been clearly and clearly communicated.

Preparation

Chaotic (and thus often stressful) app launches can be related to more things. The app is ready for launch, but no one has taken screenshots of the app yet. With the release of a new feature, the website needs to be updated, but most people don’t realize this until the app is launched. In the worst case, the app will not pass the review, because beta testers missed a bug that causes a crash. Such things happen, but if proper preparation is not made, it will affect the team behind the app. Nobody is waiting for this of course.

Launching an app should be fun without too much stress. The best app releases are therefore also the result of good planning and preparation. The app is easily accepted in the App Store, press kits have been updated and a team is ready to answer questions. Good planning guarantees a launch that you can enjoy yourself.