How to be SEO Friendly
Table of Content
Explain in detail 5 points of SEO friendly web development! To improve your ranking in google.!
Google itself doesn’t tell you the “secrets” of Google’s search algorithms and ranking factors, but the results of Google officials and research can help you develop a “strategy” for SEO friendly.
But such a “strategy” is a matter of knowledge, so if you don’t know it, you can’t be aware of it, and you can’t create an SEO-friendly website. Also, Google’s ranking factors change daily, so it is necessary to update to the latest information as much as possible.
In this article, I will introduce five points that you should understand in order to be “SEO friendly” for those who do not specialize in SEO.
SEO Friendly Tip : 1 Create content that people want to link to
Recently, the old view of SEO that “the era of measures against backlinks is over” seems to be over. Link attributes have always been an important factor in Google’s search rankings.
According to a large survey conducted by Moz last year in 2015, the ” Top 5 most important search ranking factors” are:
- Link attributes (22/10 points) at the domain level
- Link attributes for each page (19/10 points)
- Keyword & content-based attributes on a page-by-page basis (87/10 points)
- Keyword attributes that cannot be clearly proved on a page-by-page basis (57/10 points)
- Engagement and traffic status from search terms (55/10 points)
Of course, the link here is not a link obtained by spamming like “link farm”, but a natural backlink attached to the content. More specifically, it’s content that bloggers, journalists, marketers, etc. who distribute Web content link to. The contents are typically as follows.
- Original survey
- Industry data and statistics
- Interview with an expert
- Industry infographics
- Forecast article
- Controversial articles
3 search ranking factors
SEO is not, strictly speaking, science. It’s impossible for outsiders to know the full story, as Google combines over 200 ranking factors with over 1,000 sub-signals.
However, the top three ranking factors are clear to some extent.
- Link
- content
- RankBrain
I’ve mentioned this link and content earlier, so I’ll touch on the third “Rank Brain” a bit.
According to Search Engine Land, this is a machine learning system developed by Google that is used to process search results. According to Greg Corrado, a senior research scientist at Google, it’s “the third most important factor in the ranking.”
Also Read: local SEO ranking for multiple locations
How to optimize this “Rank Brain”? Regarding, Google analyst Gary Illyes expresses it like this.
“If you try to talk like a machine, RankBrain will be confused and will try to turn you back, but if you run a website with meaningful content, RankBrain will be an article on that site. And try to read whatever is written, ask people if the content is naturally created, and that content creates communication and is written in the natural language spoken in life. If you’re confident that it’s what you’re doing, then you’ve optimized RankBrain. “
Featured snippets increase traffic to your site
As you know, when you enter a question in Google’s search window, the answer and the title of the page containing the answer and the URL link may be displayed directly. This is called a “featured snippet”.
There is often a debate about this snippet, “Isn’t it reducing traffic to the website because it displays the answer directly?” Stone Temple
A Consulting study found that listing in snippets increased traffic by 20-30%.
As optimization of this featured snippet, it is appropriate to aim for answers to questions that can not be understood without reading some explanation to get the answer as much as possible, not the answer that can be answered in one word. ..
SEO Friendly Tip : 4 Put related topics and keywords in the content
I mentioned earlier that “content” is one of Google’s ranking factors, but the specifics are the following three.
- Keywords related to description and text are used
- Write in sentences appropriate for the reading ability of the reader
-Use keywords for the anchor text of internal/external links
These may not be novel, but more specifically, a Searchmetrics survey found that 53% of the top-ranked pages contained “related terms.”
The term “related words” here means keywords or phrases that are close to the main keywords on the page. For example, in an article about how to cook turkey, Thanksgiving Day, side dishes, and how to proceed with family events are “related words.” The point to be displayed at the top is to cover these related words.
SEO Friendly Tip : 5 There is no point in becoming the top search if it does not match the user’s intention
It’s great to see it at the top of the search, but only if the content is in line with the search user’s intent. If they don’t meet their search needs and expectations, they will leave for better answers and information.
As a result, the bounce rate will increase and the time spent on the site will be shorter, but Google will not miss the signal. The search ranking will drop soon. To prevent this from happening, it is important to research the competing sites that are currently ranked high in the search.
For example, the figure above shows the result of searching for “ladies watches”, but Google’s AdWords section and the top three organic search sites all provide information about “shopping”. From here, it can be inferred that the main intention of the user searching for “ladies watches” is to “buy a new watch”.
In that case, what kind of blog article should I write? Will it be displayed at the top of the ranking? Can you see?
These are strategies that many site owners haven’t used yet. To beat our search ranking rivals
