Christmas Marketing Ideas to Boost Sales This Year
Getting your company ready for the Christmas season can never be too early.
That’s the case, right?
We all say, ‘Wow, it’s that late already?’ when the days begin to shorten and sweater weather becomes more genuine. Now is also a great time to start planning for Christmas.
Why?
The last three months of the year offer e-commerce owners a wide range of dates to choose from.
Table of Content
1. Create a Plan to Achieve Your Objectives
We learn, grow, and improve by setting and achieving goals. If you do not set clear goals for your brand, you will not experience higher sales during the holiday season. You will not be able to successfully market your brand online during this time.
Plan SMART objectives.
SMART stands for specific, measurable, achievable, relevant, and timely.
2. Get the Party Started on Halloween
It seems that the holiday shopping floodgates open after Halloween.
Even those of us who do not live in the United States are affected by Halloween. Business is booming in the United Kingdom, Europe, and Australia during this holiday. Halloween marketing during the holidays is a great way to promote Christmas.
You would like to encourage customers who came to you during Halloween to return during the Christmas season. You can attract your target audience with a Halloween flyer around the time of Halloween. The same applies to Christmas. During Halloween, draw attention to any upcoming Christmas specials.
You might not be able to stand out from your competitors who have already moved on to Christmas-themed promotions if you continue to use Halloween imagery a week after the holiday has passed.
3. Create a Unique Packaging Design
Business owners understand the importance of custom packaging.
In order to create a memorable unpacking experience, you need to focus on your packaging, which reaches 100% of your customers. When combined with a limited-edition product, unique Christmas packaging can add a sense of exclusivity to your products and make them stand out from the crowd.
You can also offer your customers packaging with a Christmas motif. Hire a graphic designer or use a poster maker app from the play store or a poster creator from the app store to create Christmas posters to get the word out.
You can eliminate the need to wrap your gifts completely with a holiday-themed mailer box or mailing bag!
4. Utilize your Browser’s Push Notifications
It is a great idea to install push notifications on your website during the holidays.
With push notifications, you can communicate directly with your subscribers. The final call for Christmas purchases, store hours, and a flash sale. Just remember not to bombard your subscribers with too much information.
5. Make a Digital Library
Today, very few of us delve into printed catalogs before going Christmas shopping. In contrast, a digital catalog is a great way to re-engage old customers. The same visual effects, high-quality design, and well-crafted images are essential to showcasing all of your products in the same way as a physical catalog, except you don’t have to deal with printing! Sales may also be increased by the distribution of the Christmas flyer.
Moore & Giles’ interactive catalog allows customers who are unsure of what they want to quickly view high-quality products, as shown below.
Develop an interactive catalog that links each image to the corresponding product page, similar to the one shown above.
With this feature, you can track how users navigate your website. Ensure your interactive Holiday catalog is shared in the same way as any other piece of content: via social media, on a blog, and as a link on your main website navigation menu!
6. Offer Free Shipping
Free shipping is expected by consumers today.
Whether it’s a modest bottle of beard oil or a kitchen bench, free delivery is an incentive. You may need to modify your pricing to account for postage costs.
However, you need not worry. Your customer usually ignores the small price increase if they see “free worldwide shipping.”
In the week before Christmas, you’ll get lots of last-minute buyers if you have a great Holiday promotion.
As a result, you should start offering free expedited shipping as soon as possible.
