Complete Guide to Twitter Ads

Social media is a fundamental part of any digital marketing strategy. Getting a good SEO positioning and visibility, in general, is key to increasing sales.

In recent years, social media advertising has grown exponentially due to the potential it offers. Therefore, this time, we want to provide you with a complete guide on Twitter Ads.

Thanks to a good strategy for advertising with twitter ads, you will be able to reach your potential customers efficiently.

Twitter Advertising is a good way to promote the contents of a brand and increase interaction with the audience.

Complete guide to Twitter Ads

We provide you with some steps you must follow to create a campaign on Twitter Ads:

Set up the account

Log in to the account in which you want to carry out the campaign and go to the Ads section and choose between the following options:

• Create Ads: Create tweets from scratch and sponsor them. It is as simple as clicking on “write”
• Develop campaigns: look for the button to create campaigns and follow the steps to configure it.
• Measure performance: to know if a campaign has been successful or not, it is very important to measure performance.

Add the payment method

Like any social media campaign, you have to establish the payment method where the promotions will be charged.

Create Ads in Twitter Ads

Once you have arrived here, select the tweets that you are most interested in promoting in the ads. For this, there are two options:

• Organic Tweets: are those that have already been previously published in the account.
• Promoted Tweets: These are created specifically for the campaign and are not displayed on the profile.

Set up the campaign

Choose a clear objective that you want to achieve with the realization of the campaign, where they are: reach, web traffic, an increase of followers, greater interaction, video reproductions, or download of apps.

Monitor and measure the results:

Twitter Ads offers you the possibility to measure the results in real-time through the administration panel.

• Campaign level: what is the cost of the results obtained.
• Ad group: Comparison of performance between different ad groups to see which one performed the best.
• Ads: which are the highest performing tweets and what are the characteristics that they have in common.
• Audience level: how is the behavior of the audience for each tweet published.

Twitter Ads Formats

The social network offers different very intuitive advertising supports such as:

• Promoted Ads: These types of ads can be supplemented with questions, polls, or chat buttons. The most popular are videos that help direct a person to the web or app. There are also image carts that work perfectly as engagement.
• Ads for followers: the main function is to target a segmented audience and increase brand recognition.
• Twitter Amplify: this time you can choose between Amplify Pre-Roll where you select the categories where the video will be published or Amplify Sponsorships that offers the possibility of having individual links with a single publisher.
• Twitter TakeOver: Appear in the most important places in the timeline and explore. Place brands as the first topic of the day, that’s why it draws a lot of attention.
• Twitter Live: broadcasts the most important moments and allows you to join in real-time. Thanks to Twitter Live you can improve the reach and engagement of the content. In addition, it allows you to carry out surveys, buttons to go to the website, conversation buttons.

Take advantage of the full potential of Twitter Ads and rely on a professional business social media manager to get the most out of it.