Social media content planning: save time and stress

Do you think social media takes too much time? Do you think of your social media messages ad hoc or do you work with social media planning? With such planning, you make it a lot easier for yourself. In this article, I’ll give you some tips for good social media content planning.

Want to get started with a social media plan?

Social media can be overwhelming at times. You know that these days it is part of making yourself visible and building relationships with your ideal customers. We simply spend a lot of time on social media. But it takes a lot of time to come up with messages continuously.

So how can you use social media more intelligently?

What can you do to post consistently on social media and build more fans or followers? If you post regularly, you will stay in the spotlight and attract more visitors to your website, which means more registrations and more sales. You can only do that if you work with social media planning.

# 1 Make a social media content schedule

If you work with social media planning, you can prepare and schedule your content. That saves a lot of stress 😉 You don’t have to think about what you are going to post on social media on the spot. Moreover, you then think about it more consciously. It makes no sense to just post content to post.

So you start thinking about what you are going to post on social media in advance. And this of course depends on your goals. What do you want to achieve with your social media commitment? Do you want more brand awareness, interaction, or conversions? What is on your agenda for the coming weeks? Do you have a launch, are you organizing an event or are you speaking at a conference?

• It is, therefore, useful to make a social media schedule.
• Then you decide in advance which content you will post on social media.
• Create an overview in Excel, Google sheets, or purchase my social media calendar 2020.
• Then you know what you are going to post and you can prepare this content.

# 2 Use content categories

You can’t keep posting the same thing on social media. Then it gets boring and not very interesting. If you only use Instagram to promote your blogs then you only use social media to broadcast and you are not very interesting to follow. Social media are great channels for building relationships, showing more of your personality, and giving people a peek behind the scenes. As a result, people get to know you and you build up a favorable factor.

• If you post a quote, it works well for the interaction. People can easily share and respond to this, but this will not immediately bring you visitors to your website.
• You need different types of content, each of which has a different purpose. Content to connect, to show your personality, and also to draw attention to your offer.

By working with content categories, you make it a lot easier for yourself. If you know that you want to post a quote, a video, or a tip of the week every week. then you can prepare this content in advance. By working with different categories you ensure a good mix, but you also make it easy for yourself to think about what to post on social media.

# 3 Batching social media content

By working with fixed content categories you can batch your content. When you come up with your content on the spot, it not only creates a lot of stress and frustration to think about what to post on social media at the last minute, but you also don’t post consistently.

• That is why it is good to batch your content. Then you make a lot of quotes, tips, or videos in one go.
• If you are still looking for inspiration for a quote, why not make several quotes right away?
• And if you did your hair and makeup for a video, why not record four or five videos right away? Then you are ready for the coming month.

Work a week ahead, a month, or a quarter. Create a library for all your content categories. Then you already have most of your content ready. If you do that, a burden will fall off your shoulders because then you already have a supply and you only have to publish your social media messages.

In the meantime, you can always come up with spontaneous messages for Instagram, Facebook, Pinterest, or Linkedin, but then you have already finished most of your social media messages! This allows you to consistently post messages on social media.

# 4 Schedule your social media posts

Do you find it difficult to post something on social media every day? Is it taking you too much time? Then it helps if you plan the gross of your social media messages in advance. Then you know for sure that it will happen.

If you work with content categories and prepare your content, you can also plan this in advance. Then you know for sure that you will also post it, even if you are busy with other things or are on vacation. This keeps you in the spotlight. In between, you can always post spontaneous messages on Facebook, Instagram, or Twitter, but at least you post consistently.

Let’s say you share a tip of the day on Monday, a quote on Wednesday, and a new video on Thursday. Then you can prepare and schedule this content in advance.

And that can be new content, but also old content. You can reuse things or post them several times (with a different text and a different photo). You don’t always have to come up with something new. There are many tools with which you can schedule your social media messages. That way you stay consistent, and therefore get the attention, and you get more fans and followers.

Social media calendar

Do you want to get started with your social media planning in 2020? I have made a handy social media calendar so that your planning for 2020 is almost finished. This will save you a lot of time! You can easily adjust this calendar by cutting and pasting. This allows you to add your own content or choose from the more than 200 bonus suggestions that you get.

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