Website SEO Beginners: 5 Tips to Improve your Website Visibility

Website SEO beginners. Your website is online, but you receive few web visitors. What now? How do you ensure that your website gets the attention of your specific target group? And what should you do to keep visitors returning to your website? Search Engine Optimization (SEO) can help you with this. We give you five tips to improve your website visibility.

What is SEO?

Search Engine Optimization (SEO) is:

“A way to make your website rank higher in the search engine results”.

With the help of SEO, your website can appear more often and in higher positions in the search results.

As soon as you enter a search query on the Google search engine and press enter, the Google search engine searches – through its search robots – for the most relevant answer to your question. The website, which contains the most relevant and qualitative links from other websites, which refer to this site, is shown first.

SEO is also applicable for other search engines, such as Bing, Yahoo and Google partner websites, such as YouTube and AOL partner websites. However, Search Engine often refers to Google’s search engine results page (SERP). Google is the most important search engine in the world, responsible for more than 80% of all searches.

For this specific keyword, there are 1,050,000 search results.

TIP: Research shows that on average 71.33% of searches result in an organic (free) click on the first search page. Pages 2 and 3, get only 5.59% of all clicks. The first 5 search results on page 1 of the search results get a total of 67.60% of all clicks. Search results 6 to 10 on the same page, on the other hand, only get 3.73% of all clicks.

SEO is not easy. It can be very hard work to get good search results for specific keywords. A worldwide competition, a continuously changing algorithm, and more than 200 factors that influence the search engine results page every moment make SEO a challenging part. Still, it is absolutely worth it to keep optimizing your website on a daily basis.

Website SEO beginners

How do you optimize your website for better search results?
Use the 5 tips below to improve your website visibility:

1. Create quality content
2. Find specific keywords in your industry
3. Fill in metadata
4. Bring structure to your text
5. Measure, analyze and monitor your website

1. Create quality content

First, create quality content for your website. The better the quality of your website text, the easier SEO will be for you. Search engines search for the most relevant content for the search function. This is done through links and meta content for specific keywords, search terms, and themes.

Write unique text. Update your website with your own photos. Upload relevant infographics or videos to your site. Make your content for web visitors, not search engines.

2. Find specific keywords in your industry

Second, speak your customer’s language. Write content around specific keywords. This way you can be found by your target group if they search for specific keywords on the internet.

To investigate which keywords web visitors search for, you can use:

Find keywords and phrases through Google Adwords keyword planner. Sign in to Google using your Gmail address.

3. Fill in metadata

Third, don’t forget to optimize your online web copy metadata. Title name and meta description – summary of article content – are the most important. Both metadata appear in the search results.

Do not leave these fields blank. Then you give the search engine the space to automatically add information, which is not always the best option. The more detailed information you provide, the greater the chance that your web text will be clicked.

For each page:

Enter the title: max. 60 characters. Enter the meta description: max 156 characters.

4. Bring structure to your text

Fourth, structure your text. Your readers will thank you for it. In this way, interesting articles become easier to read:

Divide your text into paragraphs: max. 4-5 sentences. Use bullet points, subtitles, and linking words. Emphasize the most important information in bold. Refer to another part of your website, if desired. Don’t use too many keywords. Write for your target audience, not search engines. Write short, clear, and concrete texts.

5. Measure, analyze and monitor your website

Be aware that you will not be in 1st place in Google in the short term. Website optimization is a long-term project. It is important that you measure, analyze and check your website on a daily basis. Testing what works and what doesn’t and making continuous small changes will improve your search ranking in the long run. SEO can also improve your website traffic and increase your online sales.

Google Analytics is a useful tool for discovering how web visitors use your website. Here’s how to improve your website visibility, little by little:

• What actions do web visitors perform on your website?
• What are the favorite pages among your specific target audience?
• Are there pages that are hardly viewed?