7 Tips to Increase Website Traffic

Increase website traffic. Your website is online but has few web visitors. What now? No worries. There are many ways to increase your website traffic without investing a lot of money. This article provides 7 free tips to increase traffic to your website.

1. Create attractive content

First, create a business or personal blog. Offers interesting content. This way you interest your web visitors in your company. Thanks to a blog, you can also improve the internal links within your website.

• Describe the problems within your field.
• Help others solve their problems.
• Show innovations within your sector.
• Admit your own success and mistakes.

Create informative blog articles (with professional photos, videos, and infographics). And make sure all content is easy to read.

2. Improve visibility with titles and meta descriptions

Second, use metadata to improve the readability and visibility of your text. These text descriptions largely determine whether people view your website or not. This is the first information visitors see on search pages before they click through to your website:

• Title: max. 60 characters.
• Enter the title of the page for each page.
• Meta description: max. 156 characters.
• Write a short, concrete meta description. This “short summary” shows your visitors what information they come across after they click on your website.

Also Read: Website SEO Beginners: 5 Tips to Improve your Website Visibility

3. Optimize but use keywords sparingly

Third, optimize your text, but use keywords in moderation :

• Show which keywords point to a specific webpage.
• Make sure the most important keyword and synonyms are in the preferred places:

1. 1. 1. main title
      2. Meta description
      3. Titles and subtitles
      4. Tags (text description)
      5. Image Text

• Prefer legibility.
• Your main goal is to create an understandable text for the readers of your website. Leave out the keyword if the keyword doesn’t fit in one of the preferred places or if the text sounds unnatural.

4. Share content on social networks

Fourth, share your content via Social Networks :

• Choose a social network that aligns with the focus of your website.
• Take into account the specifications of the selected social network.
• For example:

1. 1. 1. Use Twitter to inform visitors about industry news.
      2. Use Facebook to show photos of your company culture. No company can do without a Facebook page these days.

• Share existing website content.
• Create new content specifically for your Social Network.
• This way you can interest new visitors to visit your website as well.

5. Participate in discussion forums

Fifth, publish on discussion forums and engage with potential customers. In this way, they gain confidence in you and your company position as an expert in the field is strengthened:

• Build your business name.
• Identify potential problems for your “prospect” customers.
• Inform visitors and help them solve their problems.
• Place a relevant link on your website, below your forum post.
• Make sure that this is not seen as intrusive advertising.
• Thus, your website traffic will increase.

6. Get Backlinks

Sixth, place “backlinks” on relevant websites.

• Don’t spam with unnecessary links.
• Add relevant feedback at the bottom of digital articles.
• Only trust links to reliable websites (recognizable by the green lock at the top of the URL).
• Write articles for professional online magazines in your industry.
• Exchange links with other, relevant websites.

7. Build an email list

Seventh, build an email list.

• Give web visitors free valuable advice in exchange for signing up. Eg: offers an e-book with useful advice.
• Build an email list.
• Send regular newsletters and special promotions to people on your email list, to keep casual visitors returning to your website regularly and get (potential) customers.
• Offer valuable content in your newsletters.
• Refer to existing blog articles, advise your readers, and share interesting events. Not just a description of your products.

TIP: Remember that it is easier to keep existing customers than to acquire new ones. So take the wishes of your existing customers seriously. Satisfied customers give your company the right to exist. Therefore, do your very best to make your customers happy.

Now you know seven free tips to increase your website traffic. Time for action!