What guaranteed SEO services can agencies provide on SEO results?

Before we can name the guarantees that agencies can provide when it comes to SEO, we first discuss the factors that influence a successful SEO strategy. In this we will discuss about the guaranteed SEO services in agencies.

1. The extent to which the SEO advice by the web developer is followed quickly and well

Technology is an important pillar of SEO. As an SEO agency, you make various recommendations in the field of technical optimisations to the website. It is important that these recommendations are implemented in the short term and in the correct manner by the web developer. It is of course a shame if useful recommendations are made and they cannot be taken up.

2. The extent to which the SEO advice is followed by the client

In addition to the fact that it is important that the developer picks up on the advice, it is also essential that the client gets started with SEO optimizations. It is often underestimated that when you start working with SEO as an organization and engage an agency for this, you often have to take on certain tasks yourself. Unfortunately, there is often no time for this, which is at the expense of the results being achieved.

3. Changes in search engine algorithms (like Google’s Panda & Penguin updates)

Search engines regularly update the algorithm. These updates can cause significant shifts in organic rankings. It has regularly happened that websites that scored very high in the rankings dropped considerably after certain updates. This can be disastrous for the revenue from organic traffic and in some cases can even jeopardize the progress of the organization. Of course, it is up to an online marketing agency to respond to this in time, but it remains difficult to predict and will always have a certain influence on the results.

4. SEO actions by clients from the past can still have an influence.

Google is getting stricter and better at finding tricks to get results in organic search results with little effort. These actions go against Google’s guidelines and can have long-term adverse effects, such as a drop in organic search results or even a penalty that makes the website disappear from the search results completely. The best-known example of this is the accumulation of large amounts of irrelevant and poor quality links, for example via a Private Blog Network (PBN). In the short term, this can certainly provide results, but in the end, this will always be penalized by the search engine. These links can have an impact for a long time, so in some cases, it is advisable to have certain ‘bad’ links removed to prevent this from causing negative consequences.

5. Changes in Search Volumes

Shifts in search volumes naturally affect the organic traffic to your website. Certain searches are seasonal and topics increase or decrease over time. The share of mobile search continues to rise at the expense of desktop search volume. This also influences the way we search.

6. SEO Activities at Competitors

Of course, the competition is also not standing still and many organizations are actively involved in SEO. When a competitor spends more time optimizing content and technology and increasing authority, improvements in competitors’ rankings can affect their own positions. For this reason, it is essential to perform competitive analysis for content and authority.

Guarantees on SEO results

Despite these factors, which an SEO agency has no or limited influence on, guarantees can indeed be provided:

• • Align hard objectives, metrics, and KPIs in advance that is made leading and on which we can be charged a bonus/malus guarantee. An example of a good, hard, measurable KPI is a 10% increase in conversion volume from organic traffic. In fact, that is a form of guarantee.
  • Guarantee on the quality of the work: SLA (response within 24 hours, etc.)
  • In the form of a bonus/malus arrangement. This gives clients the guarantee that the agency will do everything it can to perform.
  • Understanding the SEO activities of the competition.
  • Guarantee on fair & permitted SEO techniques: so-called white-hat SEO.
  • Guarantee in the form of references from existing clients.

The balance between your expectations versus the promises an agency makes is very important, especially with intensive SEO processes. This puts results, progress and any setbacks in the right perspective. For more information, take a look at the SEO services