Due to the chaos of Black Friday, it can be difficult for a webshop to be easily found when the customer is looking for your products. Fortunately, you can also respond well to SEO during Black Friday and ensure that you are just that step ahead of your competitors. Outreachway is happy to give you useful tips!
Black Friday is coming again and every e-commerce party is ready to sell as many products as possible and grab high-profit margins. However, the competition is fierce and according to Google Trends, Black Friday is becoming more popular every year. In 2019 Black Friday was good for more than 275 million Rupees in turnover at webshops in the India.
The above chart from Google trends shows that the popularity of Black Friday is increasing every year.
Table of Content
Get the landing pages online early
The search engine crawler needs time to crawl and index the page. So make sure to get your pages online early so that the Googlebot has already indexed the page before Black Friday starts. Make sure that the page can be crawled properly. For example, do not place a Noindex tag or block the page in the Robots.txt file. This way you can be sure that your page is indexed on time, and your webshop is often one step ahead of the competition!
Use Black Friday related keywords
Good keyword research is very important for all pages in SEO. The same goes for your Black Friday page. Therefore, do good research into different keywords with Black Friday in combination with, for example, products, categories, etc. Once you have mapped out these keywords, use these keywords on the page. In your title, subheadings, and paragraphs. Just be sure not to overdo it. Don’t just use the same keywords, divide them well and use synonyms. You can also use the SDIM keyword mixer for this.
Use a recurring URL
Black Friday is an annual event. Therefore, make sure that the URL you use for the page is also reusable annually. This way, the already built-up organic findability that you create this year will still be usable on the same URL next year! In addition, visitors will be able to find the page easily next year, if they are looking for you again.
For example, choose a url like: /acties/black-friday, but not /acties/2020/black-friday
Link to the Black Friday page from the homepage
Internal linking is very important for both the user and the search engine. You can use this to indicate relationships between underlying pages and to distribute value.
Referring internally from the homepage has several advantages for SEO. You pass on a lot of value to the page so that the search engine knows that it is important. In addition, this also ensures that the page is easy to find for the user.
Provide relevant high-quality images
Add relevant high-quality images. In addition, make sure your images are up-to-date and align well with your sales. Also, trim the white borders well so that the images are visually appealing. Again: the competition is fierce with Black Friday, the more the product stands out the better!
Combine the Black Friday SEO page with other online channels
If you have created an optimized Black Friday landing page, it is not only useful for SEO. Also use this page to start a SEA campaign, link to this page from your Social Media channels, and for example, send an email to your entire customer base. This will get this page even more traffic and increase its overall visibility!
Get help with SEO
If you find this complicated or too much work, let Outreachway help you. This entire SEO process can be taken care of for you at a limited cost. Outreachway will be happy to provide you with more information, free of charge, or tailor-made advice based on your website. All you need to do is provide your details .
