5 Promotional Ideas Will Help You Increase Your Black Friday Sales
According to the National Retail Federation, 95 million people will go shopping on Black Friday. Between Thanksgiving and the following Sunday, the average shopper will spend $407.
With the season’s biggest shopping day approaching, it’s time to get cracking on your promotions. To assist you, we’ve put up a list of practical promotion ideas that you may employ to acquire a piece of the Black Friday pie.
Table of Content
1. Use Social Media For Promotions
Offer sweepstakes on social media to get people in the Christmas spirit. Consider using a service like Woobox to offer coupons, contests, sweepstakes, and quizzes for your social media sites.
To construct the sweepstakes, you can use pre-made templates and have customers supply information in exchange for a chance to win. To enter the competition, for example, ask Facebook fans for their email addresses or phone numbers. It’s a win-win situation. You add the consumer to your contact list, and he or she enters to win.
If you’re also wanting to grow your fan base, tools like Woobox allow you to encourage or compel people to Like your Facebook page in order to enter the contest. Send an email or text message to current customers with a link to your Facebook page, or you can also create Black Friday flyers to promote it on all of your social media channels to advertise your sweepstakes. To promote your sweepstakes, use a free and simple image design tool like Canva to generate Instagram and Pinterest-specific photos.
2. Develop a Mystery Campaign
Give each paying customer a mystery gift to entice them to shop at your store on Black Friday. On Black Friday, for example, customers who spend $25 or more may receive a mystery gift, such as a free set of earrings or a $5 gift card to use at your store at a later date. Email, social media, and text messages can all be used to promote the campaign.
You could also utilize Scratch-It to design and send interactive mystery discounts that customers must disclose by “scratching” their displays digitally. It’s the equivalent of sending a scratch-off coupon to your customers on Black Friday.
3. Set up Fun Games in the Store
Create a scavenger hunt for your customers as part of your Black Friday promotion. Give customers an item to look for, a menu item to order, or a brief list of things to look for in your store. Customers can get a discount if they take a picture with their phone and show it to the cashier. You might also use a series of clues to direct clients to a hidden location where a bowl of coupons is kept.
Trader Joe’s, a specialty grocery store, hides a stuffed monkey (for kids in particular) within the store for customers to find in exchange for a treat, and ModCloth, an online retailer, hides an image of a pug within their website pages for customers to find in exchange for additional prizes or discounts.
4. Hold a Sale Called Follow the Footprints
Are you planning to provide special discounts on Black Friday? By placing footprint stickers on your floor, you can direct your consumers straight to the offers. Tell your clients to come into your store and follow the footprints to locate the best offers on social media and via email.
You can order footprints from a promotional marketing firm or have them designed and created by a company that specializes in floor graphics. (For $8.99, you can get eight adhesive floor footprints from this source.)
5. Send Exclusive Offers and Video Updates
Every business should have some sort of loyalty program in place, preferably one that tracks customer behavior and includes messaging tools such as email, text message, and/or mobile app notifications. This allows you to not only acquire and retain loyal customers but also send messages to your loyalty program participants, such as special Black Friday deals.
These messages and rewards emphasize the advantages of being a member and a loyal customer. Create a promo video for your black Friday promotions, mention your best products in that, and send it to all your customers.
Use Black Friday to send out targeted messages to members only. These should include benefits such as Black Friday sneak peeks (early access to items that will be available and on sale, or the ability to reserve an item ahead of time), as well as additional discounts.
