Tips to Increase Restaurant Sales in Festive Season.!

The holidays are a lot different for your restaurant or cafe, and for your guests this year. What can you do to give guests a nice experience and to get the most out of the December month? You do that with a smart social media plan! In this article, you will find Increase Restaurant Sales in 5 marketing ideas and an example post that will help you get the most out of the holidays.

The most wonderful time of the year?

Due to the corona measures, the holidays look very different this year. A pity, of course. Ideally, you would like to pick up everything again as soon as possible and unpack it extra to end the year as well. We understand that very well. Unfortunately, that cannot be done in the normal way, but you would not be an entrepreneur if you do not see opportunities everywhere and are open to good ideas. That is why we would like to share 5 marketing ideas with you, which you can use this holiday season to maximize your turnover and to maintain contact with your (regular) guests. In addition, they are all fun projects that you can tackle with your team to end 2020 in a positive way.

Tip 1: Offer a nice Christmas gift

Almost all companies want to spoil their employees for the holidays. Usually, this is done in the form of a Christmas package or Christmas bonus. Sometimes expensive companies are called in that deliver very general Christmas packages, which nobody really wants. An ugly fondue set, socks in the wrong size, or special coffee beans for an expensive machine while you have a cupping machine at home. That could be better!

Tip 2: From restaurant to the private dining experience

Do you really want to offer something special or exclusive to your guests? Then offer your success formula in ‘Private Dining’ form!

Due to the restrictions of recent months, going out for dinner already feels like a great luxury and an enormous privilege. Respond to the desires of foodies to dine exclusively again and offer a number of private dining sessions. Guests can give this as a Christmas present to someone special.

Tip 3: Start a Christmas card service!

A Christmas card service? You have a restaurant or cafe, right? 😄 But remember this: We probably can’t celebrate Christmas with all our loved ones and relatives around us. Because we have to meet up with small groups, it is extra important to know loved ones that we are thinking about them. Now you can of course send a regular Christmas card, but how nice is it to send a special Christmas card with a culinary gift from your restaurant on it! Are the ideas already starting to bubble?

Tip 4: Simply deliver the Christmas dinner at home

Although the Christmas table at home this year may be set for fewer people at the same time … everyone still wants to impress with beautiful dishes, special wines, and delicious extensive dining. Therefore, be sure to continue offering menus that guests can serve at home! For the occasion, create a special Christmas menu with delicious classics, or with your favorite dishes.

Tip 5: Brilliant and vibrant through the year with an NYE drinks box

Most people want to leave 2020 behind as soon as possible. We may not be able to set off fireworks with the whole neighborhood at the same time or have a drink with all friends until the wee hours, but this New Year’s Eve will undoubtedly be extra exuberantly celebrated, even if it may be from a distance!

You can also use this moment to sell a nice concept. Of course, you can start selling Oliebol and apple turnovers in the afternoon from the window… but it might be even more fun to put together a luxury drinks box at home!

Stay on top of your mind and start selling via social media

Whether or not you choose to offer something special during the holidays, you can easily keep in touch with guests via social media. But what do you have to post to stand out from all the other restaurants and what can you do to sell your offering?

Social media is not rocket science and we can just tell you the secret: the art is in creating strong texts, photos and following a simple step-by-step plan. But coming up with and developing creative posts is very difficult. You want to choose the right tone of voice for the holidays and especially not post the wrong thing. You don’t always have inspiration after a long day of work.

With the creative posts from Lekker Gastvrij Online, we make it easy for you to write good text within one minute. Just try this example. What happens when you fill in the open spaces with information from your restaurant? We also help you make and select the photos. We give you access to a library full of royalty-free catering photos for the holidays and give you tips on how to easily shoot a beautiful photo yourself, in your own restaurant.

Are you ready for a ready-made action plan & a whole month of festive social media content?

Take a look, if you have time, at the festive special of Lekker Gastvrij Online: the online program, which makes it super easy to get the most out of the December period of 2020.

With this special edition of Lekker Gastvrij Online, you get access to:

• A whole month of festive social media content for the holidays.
• An action plan to stay top of mind with guests & get more orders.
• A library of royalty-free catering photos for Christmas & New Year’s Eve.

Whether you have a lot or little experience with social media, this step-by-step plan works for you! 🙌🏻

Good luck!

Also Read: 5 Pillars for Fastest Growing Companies