How much does Google Ads cost?
If you want to be found quickly and effectively online, start with Google Ads. Advertising with Google Ads (formerly Google AdWords) involves campaign costs. How much does Google Ads cost? That depends on your goals and strategy. It is entirely up to the advertiser to determine the budget.
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Determine the costs for Google Ads
The costs of Google Ads start from $ 1.21,- per day. It’s just not realistic to get started with that amount. You’ll have to invest in Google to make sure it pays off.
What is a realistic amount depends on your goals. Do you want to increase brand awareness? Generate purchases? Request quotes or receives phone calls? The following methods give you an indication of the Google Ads costs:
- Cost per conversion
The costs per conversion, also called CPA, represent the costs of a certain action (purchase, request for quotation, etc.) that is performed online. Multiplying the CPA by the number of desired actions or conversions gives the possible budget for Google Ads.
Google Ads cost = CPA x desired number of conversions
- Search volume and CPC
Google’s Keyword Planner shows search volumes and cost per click per keyword. It’s not exact data, but it does give a good idea of the potential Google Ads costs. Select all interesting keywords with corresponding search volumes and cost per click and make the following calculation:
Google Ads Cost = Total Search Volume x Average Cost Per Click
Both methods give an estimate of the possible costs. It is also possible to start with your own (determined) budget. We see this most with our customers. They pass on a desired monthly budget and we ensure that as much revenue as possible is obtained from this.
Understanding the costs for Google Ads
To properly monitor the costs in Google Ads, it is possible to set a daily budget or lifetime budget per campaign. In addition, at Web value, it is possible to set a monthly limit so that you will not be faced with surprises afterward.
Actual costs
The actual cost for Google Ads is determined by the number of clicks on the ad to the website. So you pay for real website visitors and not for the impressions of the advertisements.
The price per click, also called CPC, is variable and depends on, among other things, competition and quality score. The click prices start at $0.0122 and in the extreme case can rise to $ 24.22. However, with the right optimizations and monitoring, we ensure that you do not spend a lot of money unnecessarily.
Google Ads cost = number of clicks x CPC
Budget and revenues coincide
Broadly speaking, there are two different strategies in the start-up phase of Google Ads: start with a big budget to see the results or start small to expand with success.
When investing large budgets immediately, many statistics are collected, which quickly shows which keywords and advertisements are performing well. We then make phased adjustments to arrive at the right costs and revenues that meet your objectives.
The other approach is more suitable for SMEs who want to carefully see if Google Ads is profitable for them. Often a start is made with a smaller budget to advertise with a part of the range or regional advertisements. When the campaign performance has a positive influence, the budget is slowly increased, and/or the campaigns are expanded.
Low costs, highest return
One of the many advantages of Google Ads is the flexibility to properly adjust the performance. It is possible to make changes to the campaigns at any time of the day. The same goes for the budget. Is it going to rain next weekend and do you sell rain suits? Then it is easy to increase your budget. You can also turn off the products if they are sold out. In this way, you manage the budgets and prevent your company from losing a lot of money unnecessarily on advertisements.
Tips for determining your Google Ads costs
When setting up and maintaining campaigns in Google Ads, it is important to avoid unnecessary costs. Setting it right once and not worrying about it anymore is a big misconception. By analyzing the performance and making targeted adjustments, you keep the costs in Google Ads low. Other tips for determining costs in Google Ads include:
- Know how much a click costs on average for your market/industry and location
- Get a high-Quality Score on keywords
- Calculate the lifetime customer value and keep this in mind when determining the budget
- Set up campaigns according to Google guidelines
- Research high-yield keywords
- Keep a close eye on online competition
- Use the collected statistics for search engine optimization (SEO)
Discount code at Google Ads
As a Google Partner, we have the opportunity to use promotional codes for our customers. This can go up to $ 145.31 in the first month. Are you interested in getting started with Google Ads? Contact us without obligation and we will be happy to tell you more about the costs of Google Ads.
Also Read: Google Ads Remarketing Tips
