What is On-Page SEO? contains all the optimizations you can make to your page to improve your organic positioning. This means that you are responsible for it.
First, we will analyze what exactly “On-Page SEO” is and then we will explain why companies need it.
Table of Content
What is On-Page SEO?
Within SEO there are two types:
Off-Page and On-Page.
On-Page SEO is all the SEO actions you perform on a web page to improve its ranking in the search engines.
SEO involves a lot of strategies.
For example, it has a lot to do with analysis and optimization.
Overall, it also helps you improve the user experience of your website.
On-Page SEO is performed using techniques allowed by Google.
In this way your website achieves results.
They remain standing so that you will not sink overnight.
What is “On-Page SEO” for?
On-Page SEO is meant to be useful to Google.
This way, your pages will be indexed and classified according to interests as quickly as possible.
To understand this, we could say that with “On-Page SEO” you are explaining to Google what the purpose of your page is.
What is On-Page SEO: General Tips for Getting It Right
To have good “On-Page SEO” optimization, you need to perform a series of activities, all of which are important.
However, some are more important than others.
This leads to discussions about the importance of a particular element. In addition, it also raises the question of whether Google takes it more or less into account.
You can position yourself well without having to publish hundreds of articles.
All you need to do is provide good quality useful content.
What is On-Page SEO: Using Keywords
Keywords are very important and you should therefore implement them in your website above all.
Your keywords should appear in your site’s content.
This way you help Google understand what your website is about. Just remember that keywords should appear naturally.
You have probably read an article where the keywords were everywhere for no reason.
So this is something one should not do.
It is also possible to rank a page without using keywords.
However, this is not a long-term strategy and your visitors will not like it.
- So never over-optimize a page with keywords.
Google will eventually find out.
- Learn to use synonyms and terms related to your keywords.
This way you will be less likely to repeat yourself and you will rank for different keywords.
Don’t pay too much attention to ” Keyword Density “. This is because there is no magic formula that tells you how often or how often you should use your keywords.
Don’t obsess about putting keywords in every possible place. Google can find you for this.
After reading how keywords favor On-page SEO.
The question arises whether a good SEO is performed or not. We will now explain to you what On-Page SEO is and how tags and meta tags are used in it.
Tags and meta tags we use at On-Page SEO
Using tags can improve your On-Page SEO.
You can verify this by right-clicking on a page and selecting “view source code” from the menu, or an equivalent option in your browser.
For example, a browser may interpret the same sentence in different ways. This depends on the tag it gets, such as a title (“title”) or paragraph (“p”).
It doesn’t even display the text in the browser if we identify it as a meta tag. In this way, browsers interpret certain special parts of codes to ‘mark’ information and structure information.
On the other hand, it’s interesting that Google and other search engines use some of these tags to determine the importance of the pages’ theme. In addition, they try to place them in the right place in searches.
Tags visible in search results
The tags to be researched are displayed directly in the results: title, URL, and meta description.
It is important to examine the labels, for two reasons;
In the first place because they influence the positioning. One of the two most important for Google.
And second, because they are the “base” of your page. So if it is strong enough, the user is more likely to click on the result than on any other search result on the same page.
Page Title
The title is the most important element to optimize On-Page SEO.
Most people who practice SEO agree that Google considers the title to be one of the most prominent factors in identifying the theme of the pages.
The title appears in the browser window, and as expected, in the search results.
In addition, you can see it in the HTML of every page.
The title of a page is primarily how the information is defined.
It must therefore relate to the content and be consistent with it.
So this is important to remember if you want Google to take it into account.
Basically, if your website sells sneakers, you shouldn’t include “free sneakers” in your title to attract visitors.
Unless you actually offer free sneakers. If it’s not true, your visitors will quickly realize that your title doesn’t match your content and leave your page.
Tips to optimize the title tag for on-page SEO
Include your main keyword in the title.
The title should be attractive so that users choose your site over other websites.
The title can be a maximum of 70 characters or 600 pixels. This way you ensure that Google fully reflects it on its results.
Studies have shown that, in general, there are fewer results for titles that have part truncated compared to titles that are rendered in full.
Your title should always contain the main keyword you have chosen. In addition, if possible, limit the number of words that do not provide important information.
The title must be unique for each page.
If you have a recognized brand, it’s a good idea to put it at the end of the title. In this way you will attract the attention of users who already know your brand .
Rich snippets
You’ve probably found excellent results, such as stars and reviews, using rich snippets.
One of the ways to display this prominent information in the results.
Is by ‘marking’ your content with tags designed for search engines.
Which we call rich snippets.
Why should you use rich snippets?
First, because it helps search engines better understand your content.
Second, because this information will help you pay attention to your results and potentially get more clicks.
There are several systems for marking your content. However, “Schedule” is what is most commonly used.
Thanks to this format, you can get Google to show rich snippets for several specific results, including:
- Local businesses
- Recipes
- Events
- Products
- Videos
- app
Use Rich Snippets whenever it suits you.
Be careful though, as you could risk a fine if you don’t use them correctly.
Tips for Using Rich Snippets in On-Page SEO
Make sure the data you bookmark matches the content, products, or events that appear on your page.
If you flag a snippet (for example, a recipe) that is not available on the page later, you risk being penalized.
Rich snippets must be visible to visitors. Do not use CSS or other means to hide them, even if they are not “appealing” in design.
Google may think you are spamming.
- Use Google’s structured data tool to make sure you’re using the numbers correctly.
- Check the statistics for your rich snippets in google search console, ‘Search Format’ > ‘Structured Data’, and make sure there are no errors or glitches.
Meta Keywords
This tag is not recommended to use.
This is because, according to Google, Meta Keywords were no longer useful a long time ago.
So most recognized SEO professionals no longer use them.
Tags visible in the page content
Search engines distinguish all content on pages, paying specific attention to certain tags which will be discussed below.
Header Tags
Headings are one of the ways Google and visitors are informed about the content and theme of pages.
This is a great tool for organizing and structuring information into sections.
This will make your articles easier to read and help your users understand it better.
While most browsers recognize up to 6 levels of header tags, it is common to use the first three or four: h1, h2, h3, and sometimes h4.
Main header (h1)
Header h1 is the most important for Google and must be unique for each page.
However, do not confuse the h1 header with the page title: they are two different elements:
Title
The title is the identifier of the page that appears in searches. It should be optimized more for search engines than for users.
The h1
It is the summary of the article. It may be a longer and more descriptive variation of the title, but never identical. This way, the user knows what to expect when they visit your page and is encouraged to click on it.
Can or should the title and h1 be identical?
Yes, that’s possible. In addition, it can be placed without any problems and has no negative effects.
You have probably already seen pages that score well in this way.
However, depending on the niche, this could be considered an “over-optimization”.
Which is intended to improve the rankings in an “unnatural” way.
It is, therefore, better to have two labels that are similar, but not identical.
This means you run less risk, and your labels are also optimized more.
Such a tag is a good place to include a secondary keyword or variant of your main keywords.
If you work with HTML5, you know that it allows multiple Header h1s per page.
Tips to optimize the h1 tag for on-page SEO
- It should summarize the content of the page in a simple sentence.
- The font size must be larger than the smaller headings (h2, h3) to better identify them.
- Use only one h1 header per page.
- This tag is a good place to include a secondary keyword.
- Remember that every time you include keywords, they should come across naturally and never be forced.
Secondary headers (h2 through h6)
The secondary header tags are the ones that go from the second level (h2) to the sixth (h6).
These contribute little or no value to the positioning.
Secondary headers provide a better reading experience for visitors by better structuring the content.
In addition, it helps search engines better understand the theme of your pages.
Tips to optimize your secondary header tags
- Please respect the order of the tags.
- You can use as many secondary headlines as you need to properly structure your articles.
- Use tags to divide your content into sections.
- Don’t force keywords into these tags unless it makes sense for them to be there.
- Remember not to post headers for no reason. Its main function is to semantically structure the content into sections and subsections.
URL address
The URL of your pages plays an important role in On-Page SEO.
In the same way, it is a reinforcement to stay on top of the theme on your page.
More and more users are also looking to URLs to make decisions.
If your URL doesn’t match what you’re bidding on, chances are you’re missing clicks.
Example :
If you sell Nike Vomero 10 shoes on a page whose URL is “yourdomain.com/promo-35”, you’re not helping the user or Google understand what they’ll find on this page.
In this example, it would be much better if the URL was “yourdomain/nike-vomero-10”.
Pictures
Images are a good way to make content easier to understand. Publishing a page with only text on it is not a good idea.
It makes the reading experience less pleasant for users and also ensures that they will come back less quickly.
Pages with multimedia elements, be it images or videos, help reduce bounce rate and increase page time, two key metrics for your positioning.
Tips to Optimize Images for On-Page SEO
- Include keywords in the file name, but only keywords related to the image.
- Rename the image before uploading it. For example, “DS0014.pgn” and “logo-web-ninjaseo.png” would be wrong.
- Make sure your images are accessible to Google, don’t accidentally block them with the robots.txt file
- Use your words in the ‘alt’ tag so that they describe the content of the image.
- Optimize the size to avoid slowing down your page loading speed. A slow website can have negative effects on On-Page SEO and the experience of your visitors.
- Google analyzes the text around the image to better understand the context. So it’s a good idea to use secondary keywords related to the image.
- Optimize the EXIF metadata of your images if you have time.
If you saved the image in a proper format (such as . JPG), you can add metadata.
Part of this can be the title (title), subject (subject), tags (tags), or comments (comments) by inserting your keywords.
- Build a specific system for images when indexing is critical.
Conclusion
In this blog we told you that on-page SEO optimization is a tool that you have control over.
It is therefore advisable to delve into on-page SEO.
Don’t be afraid to try new things.
Don’t just repeat someone else ‘s strategy, experiment yourself.
There is no magic formula.
If you have any doubts or questions, don’t hesitate to contact us in the comments.
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