10 Club Marketing Ideas Under $200 You Need to Know
The nightclub industry is highly competitive. That’s why you need a powerful marketing strategy if you want customers to choose your venue over your competitors’. If you invest heavily in marketing initiatives, your competitors likely are as well, so you don’t gain a competitive edge. By taking advantage of the following 10 cheap nightclub marketing ideas, you will gain a competitive edge over your competitors.
Table of Content
1. Organize unique entertainment
The majority of nightclubs feature bands, DJs, or comedians. If you want to spice up the evening, hire unique entertainment: a magician, live trivia, a local celebrity group, or an interactive game.
2. Posters
Consider hanging attention-grabbing posters in public places where your target audience is known to frequent. If your business is located in a nightclub area, display signs to let customers know where you are. Include a QR code on the menu so customers can scan it to get interactive navigation, a 15-minute reservation, a free drink, or to waive the cover charge.
3. Publications
Use press releases to promote major events, especially if proceeds benefit a charitable cause. There is a good chance that you’ll get attention from media outlets besides a local entertainment publication (where all your competitors are also listed).
4. Flyers for club cards
Flyers are often hung in nightclubs, but you can get more customers if you create professional club flyers. You can choose PhotoADKing’s Club flyer maker to create your club flyer. You also have to have a look at flyer maker apps to design flyer for club. Here is iOS flyer maker application for club flyer designing.
5. Local marketing
Customers who check in with their mobile devices may receive a free drink or other incentive. Your friends will see that they are at your club and will want to join in the fun.
6. Make use of social media
If you use Facebook and Twitter, did you know you can reach thousands of potential customers for less than $20? You can increase your business by using social marketing tools, not just posting on social media.
7. The use of text messages
Text marketing can get you loyal customers who will stick with you for a long time (or join a text advertising network).
8. The Sticker
Placing them in unusual places like public restrooms, vending machines and elevators is a great way to make people laugh. You will increase your customer base if you use your stickers to draw attention to your club. Include QR codes or interactive links to make your club more appealing to potential customers.
9. Display of local pop-ups
You may want to advertise with your local entertainment magazine and website. You can also advertise on local websites whose audience matches your target demographic. Try getting a pop-up ad for next weekend with a popular local site, even if it doesn’t currently offer advertising, to extend your customer base.
10. Special contests
If you want your contest to stand out from the rest, you need to make it unique. One idea is to have a “bar spelling bee” or “make your own cocktail” night.
Conclusion
You can implement all of these marketing ideas for less than $200, and they can bring in droves of customers. Creatively and strategically, you can reach customers where your competitors cannot, and profit from it all the more. If you’re promoting a local business such as a restaurant or a mom-and-pop shop, you can modify or use these ideas.
