10 Video Marketing Tips & SEO Success
Table of Content
Video marketing tips
Video is one of, if not the most, influential communication tools today. Platforms such as YouTube, as well as developments in smartphones and technology, have made it easier and more affordable for people to create video content. It is predicted that 80 percent of web traffic will be video in 2019. So it is a good idea to incorporate video into your marketing strategy.
However, understanding some best practices is fundamental to making your strategy a success. Outreach Way gives 10 video marketing tips!
Begin met Square One
First, establish your video marketing goals, whether it be:
- Drive conversions.
- Increase backlinks.
- Distributed brand awareness.
Setting your goals is important in figuring out exactly what you want to achieve with video marketing.
Increasing conversions
There have been studies conducted by Eye View Digital that found that using video can increase conversion by 80 percent. The logic behind this is actually very simple when you think about it. Users should spend less time watching a video clip than reading a large amount of text. Video is a time saver for them.
Get links and social shares
The connection options with video are powerful. That’s why it’s important to create videos that are of great importance for social media sharing, and therefore backlinks.
What types of videos are likely to be shared? Videos that:
- Entertain
- Offer a solution to a common problem.
- To stir up the popular topic.
The goal is that the content is attractive enough that users share it, generate backlinks. And in addition, contribute to increasing the overall authority of a website.
When it comes to the practical procedures that can aid in your video SEO efforts, there are a few trusted methods. Let’s take a look at the 10 video marketing tips for search engines.
1. Mobile optimization
The world is impossible to imagine without the use of mobile. Mobile optimization is clearly not only part of video optimization; mobile optimization is the primary focus of web optimization today. Mobile trumps desktop views a few years ago and just keeps growing. In addition, a large portion of video consumption is on mobile devices. Make sure your website is responsive and you upload videos to sites such as YouTube and Vimeo.
2. Metadata
Just like you enter a page on a website, you enter an appropriate meta title and meta description. Then make sure you’ve done the same for a video. Search engines will use this to identify and rank video results. Search engines will review the title, description, and tags (which also contain keywords) to better understand the topic of the video. This is easy to do and requires little time.
3. Create a video sitemap
If you create a large amount of video content and publish these videos on your website, but find it challenging to search for it, you may be able to create a separate video sitemap. This sitemap helps Google get a better idea of which pages contain videos and the overall focus on the content of the video.
4. Share through different channels
Share video content across various marketing channels, such as social media. Upload video content to Facebook, YouTube, or Instagram and see which types of posts get the most engagement. Adding a video to your social channels also encourages social media sharing, encouraging a greater number of backlinks.
5. Add the video to your website
Adding video content to your site, and not just sites like YouTube and Vimeo can help increase engagement and user experience on your site. Cook can add things like a video plan to your page so that crawlers better understand what includes video content.
6. Video transcribe
Search engine crawlers cannot actually view video content – at least not yet. Video transcripts help give these crawlers a sense of what a video is about, helping them better understand its content.
7. Create an engaging thumbnail
Users have a great number of options when it comes to determining which video to select from search. A video thumbnail is probably the first thing they see in those results. That’s why it’s important to make sure that the thumbnail can stand out from the others in the best possible way and grab a user’s attention. In general, you can choose a thumbnail from the video itself or upload an individual image. Make sure the image properly reflects the subject of the video.
8. Filename of video
This is possibly the most simplistic optimization tactic. Name video files on your computer the same way you would display pictures. Include a targeted keyword or an accurate description of the video topic.
9. Keep the length in mind
This depends on the industry and the topic, but it’s important to keep the duration in mind. Our areas of focus in this digital age are not incredibly long. That said, if you’re creating educational content (e.g., a tutorial), it makes sense that the video should take longer. However, if you’re making a fun promotional video, you may want to keep it short. Including the most important aspects rather to entice the user to engage with the content.
10. Encourage likes and comments
These are some of the most important factors when it comes to engagement. Encourage users to like video content, especially YouTube. And to comment on it by making a convincing call-to-action.
Video marketing tips: Don’t lose focus on the whole picture
While all of these video marketing tips are well and good for essential video optimization techniques, it is important not to get so caught up in the core of tags, titles, etc. that you lose focus on your true purpose and what is the primary purpose of the video is.
A video can have an optimized title, tags, a video sitemap, a suitable thumbnail, and whatever. But if your video isn’t entertaining, educating, or helping users, is it really a success?
The job of a true digital marketer is to provide a solution to someone’s problem. This is why the content of the video is crucial. From the actual message itself to how that message is conveyed, these are all important factors.
Video content strategie
There are many things to consider when determining the video content strategy for marketing efforts. Some notable are:
- Persons: It is important to identify important user personalities for your intended audience. This helps determine the overall tone that the video should take.
- Stage of the Journey: Following the same way of targeting the ideal persona, you should also create a video that focuses on the correct stage of the user’s journey. And next to where it is located in the funnel. Video content for someone in the awareness phase can be, for example, a short instructional video or a motivational video. Whereas, the video content in the consideration phase can contain testimonials and compelling CTAs.
- Topics linking video search: When trying to rank in video results, it’s important to understand what types of content generally go well with a video. This helps a user to find your content. Video results are notoriously good for “how” or other research-based searches. Understanding the areas where video results are high can help provide insight and guidance in developing additional ideas for content strategies.
Video is one of, if not the most, influential means of communication right now. Read the 10 video marketing tips from Outreach WayVideo can be an extremely powerful marketing tool when used properly.
By keeping these video marketing tips in mind while maintaining a clear and concise view of the end goal, marketers have the potential to capture an ever-growing group with their video posts.
