Search Engine Optimization — How to Get Free Backlinks?
SEO stands for “ Search Engine Optimization ” and refers to the various tricks website and blog owners use to rank higher in the rankings of results that appear when someone searches for something using a search engine. In this article we explained about the how to get free backlinks.
As a rule, only the first three search results in search engines are more relevant.
That is, most of the traffic comes from these first three results. With successful search engine optimization, the ranking of a website in search engines can be improved.
As a result, get more traffic to your website and thus more customers. However, many steps and optimizations are necessary for a good ranking. Backlinks in particular play a major role in the optimization process. Therefore, with this post, I would like to provide you with a few tips and tricks on how to get free backlinks.
Table of Content
What role does SEO play in online marketing?
Today, search engines are responsible for about 66% of all website visits. However, this percentage varies greatly from industry to industry. In some niches (e.g. in the real estate sector), the proportion of search engine visits is as low as 9%.
SEO is the cheapest and one of the most effective ways to increase website traffic. It’s especially important for new websites, where the biggest hurdle is getting noticed in the crowded online world.
A site optimized for search engines saves a lot of money in terms of marketing, which can be invested elsewhere. It is not uncommon for websites to receive traffic worth $56,741 per month without spending a penny. As a website owner, it always makes sense to think about SEO. SEO is an interesting online marketing strategy with a lot of potentials.
What are backlinks?
Backlinks, i.e. incoming links to your website, are an important ranking factor.
They help Google to associate your site with other quality sites. Having lots of relevant inbound links will improve your SEO ranking and get you a higher position in search results. Technically, a backlink is nothing more than a link pointing to your own from another website.
The connection between websites is at the heart of the World Wide Web. It is through these connections that the networks that make up the Internet are formed. These connections between web pages are essential for search engines to be able to find and record information because search engine crawlers travel along with these connections (links) through the web.
What are dofollow and nofollow backlinks?
To illustrate the different types of backlinks, we distinguish two categories here:
The first is what we call “ nofollow” links. These are the natural backlinks that are formed when someone posts a link to another website on their website. Backlinks with the attribute “rel=nofollow” tell the search engine not to follow these links.
Nevertheless, the ratio of “dofollow” and “nofollow” backlinks should be balanced, as this is purely natural.
“ dofollow” links are followed by search engines. These links also have a much higher value than “nofollow” links. However, it is also more difficult to get high-quality “dofollow” backlinks.
“Nofollow” backlinks can be gained, for example, through the comment function on various blogs. If you write a comment there and link your website in this comment, this is in most cases a “nofollow” backlink.
So how do I get valuable “dofollow” free backlinks?
1. Guest Posts
A guest post is a post that you write that is published on someone else’s website. An article, blog post, or other textual contribution can, of course, contain links.
When a post is published on a site, the links included in the post are mostly “dofollow” backlinks. If you are not quite sure, you can simply politely ask the website operator with whom you plan to publish your guest post beforehand.
There are a variety of blogs and magazines that offer guest posting. A guest post brings only good things. The website operator gets new content, you get free backlinks and traffic too. In addition, of course, you also increase your domain authority and operate successful SEO.
2. Yellow Pages Directories
Business directories can also be used to generate “ dofollow ” backlinks.
Write a meaningful profile with information about your business, your location and your phone number. Use the link to your homepage in your profile page description to create a backlink to your website.
However, “dofollow” backlinks from yellow pages are often not worth as much as backlinks from blog posts, for example. The reason behind this is that building these links is relatively easy. The search engines recognize that.
Nevertheless, one should not do without backlinks from yellow pages for effective link building.
3. Forum Posts
Backlinks can also be gained through posts in forums. For example, if you answer a question and have a suitable post on your site that you can link to answer the question, you have already secured a backlink.
It is important not to overdo it and only link to meaningful and helpful content. Otherwise, you will quickly be banned from the forum and all the effort was for nothing.
4. Press releases — press mailing list
In short, a press distribution list is the list of editorial offices to which your own media work is directed. As an important tool for sending out press releases, the press mailing list is of fundamental importance for press work.
Backlinks are often found in press releases on various websites. The messages are often read by many people. This means that additional traffic can be built up quickly.
Summary and conclusion
Backlinks are links that point to your own website from another website. With “dofollow” and “nofollow” backlinks, search engines are told that they should or should not follow these links.
Business directories can also be used to generate “dofollow” backlinks. Backlinks can be gained through guest posts and comment features on various blogs. Gaining free backlinks does not always seem easy first.
But once you have dealt with the topic, many possibilities appear, even if they often involve a lot of time and effort. If you want to drive successful SEO, you cannot avoid link building. It is important for a good ranking but of course not everything.
