8 Tips for Successful Online Advertising

When you put time and money into setting up and managing an online ad campaign, you naturally want your ad campaign to deliver the desired result. Read here the most important tips for successful online advertising.

Tip 1: Know your customer

In order to advertise successfully online, it is important that you determine who your target group is and that you get to know the customers you are targeting. If you don’t, it’s like shooting at a target with your eyes closed. No one has ever become a champion with that… To determine who your target group is and get to know your target group; what age group are they? Where are their interests? Which platform do they usually use? By mapping these kinds of aspects, you know how you can reach your target group.

Tip 2: Know your competitor(s)

In order to achieve success with online advertising, it is important to get to know your competitor(s) in addition to your customer. The saying ‘keep your friends close, but your enemies closer’ exist for nothing. There can be quite a few competitors on the market and that is why it is important to map out who your competitor is: which products do they offer? What quality is offered? In which price range are the products offered and what delivery and return conditions are applied? With that knowledge, you know what to take into account when advertising your product.

Tip 3: The first impression counts

Just as an employer often knows after three minutes whether the applicant is suitable or not during an hour-long job interview, consumers know in a split second whether an advertisement appeals to them or not. It is therefore important to make a good first impression. You do this by using the knowledge from step 2 (know your competitor) to determine what distinguishes your product or service from the competition and what makes your product or service special. When you have properly mapped out these unique selling points (USPs) of your product, you can better attract the attention of potential customers to your ad by highlighting your USPs in your ad.

Tip 4: Which online advertising strategy do you use

Now that you know more about the target group and how you distinguish yourself from the competition, it is time to choose a strategy. If you want to advertise successfully online, it is important that you think carefully about this. Where is your target group located? Are they actively looking for your product or are you a new player on the market, so you first have to create awareness. On that basis, choose a push or pull strategy. A company that sells iPhone cases can advertise better on Instagram than on LinkedIn. While the target group of a business coach will again be on LinkedIn more often.

Also Read: Advertising with Twitter Ads: that’s how it works!

Tip 5: Make sure the searching customer can find you

Many potential customers may already be looking for your product or service. That makes selling it a lot easier. But then you have to make sure that those potential customers also know where to find you. By advertising with Google Ads search ads, you ensure that you are visible to potential customers who are actually looking for the product you offer. So a win-win situation! Search ads work on the basis of intent and belong to a pull strategy. The potential customer is looking for a particular product or service and searches for it in the search engine. By appearing as one of the first providers in Google, you have an increased chance of a conversion.

Tip 6: Make smart use of the functionalities of Google Ads

Google Ads has a number of functionalities that help you to advertise successfully online. It is important to ensure the good relevance of your ad, your keywords, and your website. For example, make sure that you include the terms from the keyword list in your ad text and that what you highlight in your ad is also clearly displayed on your website. It is also important that your ad revolves around a clear theme and that you use a link that leads directly to the page where the product or service of the ad is offered.

Tip 7: Make sure you have a good website

Okay, the customer has now arrived at your website. So you’ve managed to attract attention, but you’re not there yet. It is now very important that you have a clear and well-functioning website. Otherwise, the potential customer who (like most of the rest of society) goes through life in a hurry, will drop out. A well-functioning website helps to turn a potential customer into an actual customer. On average, 98% of visitors leave a website without making a purchase or taking any action. A properly functioning website increases the chance that these people will take action.

Tip 8: Use the retargeting function of Facebook Ads

There are several conceivable reasons why people visit your website but do not purchase the product you offer. How do you ensure that they will eventually buy your product? A handy method is to use retargeting via Facebook Ads. This ensures that you will reach the people who have already visited your website but have not yet taken any action, online advertising with Facebook ads. To make the success of your online advertisement even greater, you can use different types of data. Think of the number of times someone has visited your website, how much time someone has spent on your website, or the fact that someone has purchased something on your website before. These are all aspects that provide insight into the purchase intention of the website visitor. Based on this data, you can, for example, ensure that the visitor who had already placed your product in his or her shopping cart, sees the advertisement more often. This increases the chance that this visitor will still make a purchase.