Why Email Marketing?
Digital advertising, where online marketing is also positioned as an opportunity to reach more potential customers from your business. So far, given the country’s uncertain future health and economic situation, it makes sense that many companies continue to take a cautious stance on ad spending. But Internet marketing offers inexpensive and accessible tools that provide a high return on investment, and among them, email marketing stands out. in this way, we respond to Why email marketing?
Table of Content
On the basis of the answer of why email marketing, what is it?
This method of marketing involves using email as a means of communication to interact with potential customers. It is a direct user channel where exclusive and personalized content can be delivered to individual consumers to improve ROI.
It doesn’t seem wise these days to put aside this formula that reaches out to customers, as almost everyone checks their email on a daily basis. Having a smartphone or tablet-like mobile device simply requires you to open or have an email account, so businesses should take advantage of this situation.
Email marketing campaigns can be very diverse, and their styles vary depending on their content. We can create campaigns with personalized messages or other campaigns that are less selective. In addition, it is important to delve into the objectives pursued by this marketing action, because sometimes the campaign is more focused on information issues, to publicize a project or chapter. about direct selling.
In any case, one of the most popular strategies is the newsletter that the company sends to registered users, which indicates all the news about the company or sector in question. Recognizing this requires a high level of understanding from the user receiving the email.
After knowing this concept more in-depth, we will present different reasons that will explain why email marketing.
Reasons that fully answer why email marketing
From our agency, to answer why email marketing, we have decided to highlight 5 main reasons:
Long-term relationships
In digital marketing, there are many tools and channels to reach your audience: social networks, search engines, etc. However, email marketing allows you to have long-term relationships with people. Since you can send messages directly to contacts, comment on news, see personalized offers and make invitations.
Remember, you need to nurture that connection to retain customers and make them feel comfortable with your brand.
Personalization
With any tool that deals with direct mail, you can use personalization and create intimacy and empathy with your readers. This means that, in each post, use a salutation with the name of each user.
Another way to create a personal connection with your clients is to divide your contact list, in this way you can create emails that are more relevant to the different interests that can be found in your target.
It may take more time and will to follow up with different emails; However, if you develop communications tailored to everyone’s needs, you will increase the likelihood that people will do the same.
Higher ROI
All companies want to see their business as profitable, and when it comes to email marketing, the number is quite high. Campaign Monitor even conducted a study that found that for every dollar invested in email marketing, $ 44 is generated.
Measurable
Measuring the results of your business is one of the most important things you should know about the performance of your marketing campaigns, since knowing different data allows you to evaluate and adjust your strategy to correct errors and improve results.
Can be combined with other strategies
Email marketing is very flexible and you can combine it with different tactics. For example, if you want to drive traffic to a landing page to sell a product, you can notify your contacts about the launch, or if you are conducting a survey on social media, you can send them an email to invite them to join.
Alternatively, if you want to drive traffic to your blog, you can design a weekly newsletter that sends out new news and articles that may interest them.
Outreachway knows perfectly why email marketing
At Outreachway we are a team of professionals who work passionately in the agency on a daily basis. Our agency is specialized in 360º digital marketing and we are located in the India, However, we operate throughout the national territory. We offer a wide variety of services, in which we assure that they will be completely professional and of high quality. Next, we will expose 2 different services that we offer:
Community management
We always affirm that community management is much more than posting on social networks. We analyze audiences and the different factors that influence the effectiveness of our content. From there, we make improvements and optimize the content.
Email marketing
In this service, we offer to capture information from new consumers and convert them into customers. How do we do this? We carry out email marketing campaigns developing processes for capturing and automating their conversion. This service can increase your sales and retain users.
Other agencies that know how to answer the why email marketing
Mediasal
Mediasal is a digital marketing agency with more than 40 years of experience based in Bilbao. Through the use of different tools, they achieve a wide range of services since a fully qualified team works to provide quality services. They offer services such as paid social and programmatic advertising.
IOMarketing
IOMarketing is a digital marketing agency with a team of 9 members. The agency is located in the Spanish capital, Madrid. This agency is a great option for marketing due to its vast experience and knowledge. IOMarketing offers a variety of services, such as Google Ads and inbound marketing. On the other hand, being a digital marketing agency, it perfectly knows the concept that we are dealing with in this article, so they know how to give an answer to why email marketing.
Frequent questions
What kind of tool is email marketing?
This is a CRM tool designed for companies that want their sales and marketing teams to be closer and more connected. In addition to CRM, sales automation, online sales, analytics, payments, and integration, you can also create and manage your own marketing automation campaigns.
What should I keep in mind for a newsletter?
- Choose how often you will send it
- Collect the best content and the most interesting offers.
- Discover your style, design theme, and editorial source so that readers can get to know it.
How to design the newsletter?
We need to focus on one or at most two strong business messages. This is not to display the full category or list of offers for the quarter. The main message should be clearly displayed at the top of the newsletter, short and direct. You don’t need to enter unnecessary information or a lot of text.
